Ways to Use Chatbots
There are many ways to use chatbots for business, and companies are
thinking of new, innovative ways to use them all the time. Let’s take a
look at a few ways chatbots can benefit your business.
Content Delivery
A lot of companies are using chatbot technology to deliver content in a
new an interesting way. Websites such as CNN are sending interesting
articles to visitors through messaging apps.
Since so many people are using messenger apps like Facebook and Kik
on a regular basis, delivering content straight to the platforms they’re
already using just makes sense.
This allows companies to reach readers even if those readers aren’t
coming to their site daily.
Making Sales
Companies like Dominos and Taco Bell are making use of chatbot
technology by allowing customers to make purchases directly through
their bots via text message or platforms like Facebook Messenger.
This is beneficial to companies like Dominos because it keeps stores
from being inundated with so many phone calls during peak times, and
it’s beneficial to their customers because it’s often faster and less
frustrating than calling or using the website.
All sorts of businesses can benefit from using a chatbot to assist in
making sales, by offering personalized product suggestion based on
input from customers.
Customer Service
The most common use for chatbots is for general customer service,
such as answering basic questions, making suggestions, directing
problems to appropriate departments, and more. This is a great for chat bots, because they can programmed with
specific responses to your most frequently asked questions and keep
you and your employees from having to field a lot of questions that
could have been answered by the bot.
Chatbots can improve user experience, too. Customers love getting an
answer in seconds without having to wait on hold for a live person or
sending an email and waiting hours or days for a response.
Studies have shown that 51% of people believe a business should be
available for customer support 24/7. They don’t appreciate companies
operating in normal business hours anymore. In the days of microwaves
and overnight shipping, patience is growing thinner and thinner. If your
company takes 12 hours to answer an email, and your competitor
answers a simple question at two o’clock in the morning, whom do you think they will buy from? Whom would they feel most loyal to?
45.8% of people would rather contact a company through messaging
than through email. They know email can be slow. They’d rather use a
method that gets faster, easier results. 49.5 would rather contact a company through messaging than
telephone. No one likes waiting on hold, and some people don’t like
speaking on the phone. Messaging is easier for those people.
The bottom line is that people want chatbots. They save them time and
frustration, and in return, it saves you time and money. It’s a win-win
situation.
